86 page catalog – digital printing – wonderful

That was “easy.” I just finished and sent to the printer an 86 page catalogue. Whats changed is digital printing. Years ago we would prepare the catalogue, send it to the printer, return with a “hetek shemesh” find mistakes, resend and the print. A catalogue with 86 pages full to technical tables (this is about drilling bits, over 300 types), will have many mistakes/changes. With digital design and printing all of the pressure is gone. I design prepare a pdf for checking, get changes and modifications and send the pdf back again. When ready, we do a color digital print (find some more things to change). Finally when really really ready, we just do more digital prints and when everyone is satisfied, it will then go the off set press. Before it does that, the colors have been confirmed, the quality of the images,  the printer has an exact example of what he has to do, there are no surprises..what a pleasure

Smaller Micro Websites

I’ve found a niche market that I really didn’t pay attention to. Smaller websites for Freelancers, new businesses, etc. Unlike the larger corporate sites or even the smaller ones, the micro sites are usually for a freelancer. Its the type of freelancer is where it gets tricky.  The professional who knows their site will change and grow in time are my target client.

The “beginner” is less so, as they can probably use WIX as the foundation with all of its limitations and be very satisfied. In fact given that it will be their first site, they probably will not even see the limitations.  Growing out of WIX to a more flexible and Google friendly environment will depend upon their success as a freelancer….when that happens then I may have an additional client.

Changes in the Economy and Strategies

Since I’ve became a freelancer and an older one at that, my strategy has to change for bringing in work and finding new clients. As a larger office, my clients were within the corporate world but as a freelancer thats a bit more difficult without networking. Corporations apparently are not too excited about working with a “freelancer” that has appeared from “cold calling.” Whereas when I had a larger office, I still got results from cold calling, this is less true while working as a freelancer.